Terms & policy
Use this checklist to set up Webflow Optimize, launch your first optimization, and build a repeatable testing program that helps improve your site over time.
This is a brief course that will help you learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and the power of AI.
You can set up goal events within the goal section to use for Optimize or Analyze. You can also set it up within an Optimization. This shows you how to do it within the goals section.
You can create audiences for future use within Optimize. This shows you how to do it directly in the Audiences section, which is the recommended approach.